CASE STUDY:

Helping Black Creek Eventspace Deliver Hyper-relevant Customer Experiences With 3D Virtual Tour Technology

BLACK CREEK EVENT SPACE
Vaughan, Ontario | 12,300 sf

A virtual reality tour was exactly what the Black Creek Eventspace by Peter and Pauls needed to show off this state-of-the-art meeting and event space in North York, Ontario. As an environmentally sustainable venue in a charming historical setting, Black Creek is always in high demand. Scheduling live on-site tours wasn’t always easy and out of town guests were not always able to take the time to travel to North York. If a personal visit wasn’t possible, Black Creek relied on static photography. This worked okay but what they really wanted was a visual presentation impressive enough that potential customers would feel confident enough to book online, right on the spot.

VIEW THE 360° VIRTUAL TOUR

Black Creek Eventspace wanted more than just a video walkthrough. They wanted a 360 virtual tour that would allow active participation and hands-on exploration. 360 Tour Toronto was hired to capture the event space using a Matterport camera for an immersive 3D virtual tour that would provide potential customers with an accurate view of the property.

The virtual reality tour gives viewers full control and allows them to navigate through the venue however they like. They can move from room to room and linger as long as they like in the areas that catch their attention. Not only can viewers pause on whatever piques their interest, they can also zoom in on the details that matter most to them.

Another feature of a Matterport 3D virtual tour includes the dollhouse bird’s-eye view. This unique viewing option allows users to survey the layout of the event venue space in its entirety. With multiple viewpoints, it provides real life perspectives for any location with the ability to toggle between dollhouse view and VR view at any time.

The 3D tour offers the ability to measure any element and displays with an accuracy of within 1%. This gives event planners and vendors the information they want and the opportunity to see first-hand if the property will be a perfect fit for their needs.

Black Creek’s sales agents have been extremely pleased with the flexibility that the VR tour has given them as well as their customers. For some prospects, the virtual tour serves as an invitation to an on-site viewing experience. For others, a VR tour of the property is enough to make them act right away, booking the event venue right then and there without having ever actually set foot in the space.

When considering how to create a virtual event venue tour, Black Creek Eventspace wanted to make sure that the technology would be easy to access and easy to use. 360 Tour Toronto uses Matterport, the industry’s gold-standard for 3D capture cameras and software. This ensures simple and intuitive navigation for all users on any device they choose to view from. The Matterport 3D tour can be accessed at any time of the day and users can explore the space for as long as they need to.

Black Creek Eventspace’s virtual tour grabs the attention of prospective clients right where they begin their research — online. While there’s no true substitute for actually being somewhere in person, the rustic charm and ambience really shines through in this exceptional 3D tour. Easy to use and easy to share via email or on social platforms, the virtual walkthrough of Black Creek has resulted in more bookings and improved Google search rankings.

Ready to engage your audience with a customized 3D virtual tour ?

Servicing the Greater Toronto Area with professional and high-quality HDR photography, 4K videography, and 360° virtual tours for any industry. 360° Tour Toronto is your trusted visual marketing partner. Our deliverables will help capture your audience while driving revenue, engagement, and results. Ready to get started? Book your business or real estate package now!