KORTRIGHT EVENTSPACE
Woodbridge, Ontario | 10,204 sf
Kortright Eventspace is nestled in a nature preserve surrounded by picture-perfect vistas. Located in Woodbridge, Ontario is a one-of-a-kind experience with a variety of indoor and outdoor event spaces on the 325 hectare property. Needing to find a way to showcase their two most popular indoor venues, Kortright hired 360 Tour Toronto to do a virtual tour of both the Main Hall and the Forest Gallery.
Both spaces were captured with an industry gold-standard Matterport 3D camera. A series of high quality 4K photographs were also taken as part of the virtual tour package. The new VR tour allows users to envision themselves in the spaces before they even decide to book an in-person tour.
VIEW THE 360° VIRTUAL TOUR
Users have full control while going through the virtual tour and their perspective is not limited to the lens of a camera. They can walk wherever they want to and can linger as long as they like. They can turn left, right, or turn 360°. Viewers can also choose to zoom in on any detail and revisit any location, all from the comfort of their own computer or mobile device. Additionally users can do the virtual tour at any time of day and as many times as they would like.
Another huge benefit of creating a 360 tour is that it can easily be shared with others for collaboration. This is an extremely useful feature for event planners and vendors. For example, Kortright is popular with events of all types, from weddings to corporate retreats. Event planners often work with large groups that are geographically spread out. The marketing team received a lot of positive feedback from clients that used the event space virtual tours to discuss everything from decor and seating arrangements to catering and entertainment. Not only did it improve communication between everyone involved, it helped them make better, more informed decisions about what would and wouldn’t work in the venue space.
The 3D virtual tour was made with both the marketing and sales teams as well as guests and even planners in mind. Viewers can quickly familiarize themselves with the Kortright Eventspace’s location and envision themselves — and their event — there without the need for an on-site visit. Using the option to do a self-guided virtual tour they can experience the freedom of seeing whatever they want whenever they want. The immersive and interactive 360 tour truly invites potential customers to get to know the space.
After being embedded on their website, the virtual tour of Kortright Eventspace helped attract more views and has generated more leads than when they were using still images alone. It has been a helpful tool for marketing and sales as well as potential customers that have become more and more research-oriented when researching for event spaces. The VR tour of the Kortright offers a unique experience to those looking for an event space without having to do an on-site visit to find their dream space.
In addition, the sales team doesn’t have to prepare for an on-site visit every time a potential guest wants to visit, only to find out they weren’t all that interested in space. Using the virtual tour captured by 360 Tour Toronto, Kortright Eventspace has been able to establish themselves in the hospitality industry. They have built credibility and interest, strengthened their reputation, and created a sense of excitement for the event planners and guests that they work with.
The 3D VR captures and holds the viewer’s attention allowing them time to become personally invested in the experience. Viewers are given the opportunity for independent exploration and interaction with an interactive perspective that is impossible to achieve using static photography and floor plans alone. With the power to ignite a creative spark, the virtual Universal Eventspace venue tour lets viewers see how a space functions before ever setting foot inside.
Investing in a virtual tour has been one of the most impactful decisions they have made from a return-on-investment perspective. High impact, yet simple and easy to view, the tour drives real value from Universal Eventspace’s marketing efforts and adds a dynamic element to their sales communications. Introducing 3D virtual technology into their strategy has increased customer satisfaction and, in turn, customer retention.