Woodbridge, Ontario | 36,129 sf
From its cascading staircase and spacious lobbies to built-in food stations and pizza ovens, the Paramount Eventspace by Peter and Pauls offers a wide range of options for guests to create their perfect event. The Paramount Eventspace team wanted to have an accurate, easy to share virtual tour that could be used to market the venue as well as make a great first impression. Using a Matterport camera, 360 Tour Toronto created a 3D virtual property tour that provides a much richer visual experience than static photography alone.
At more than 60,000 square feet, the addition of a 360 virtual tour was particularly helpful in showcasing the venue’s expansive and distinctive design. Not only does it keep the audience invested and interested, it also allows guests and event planners to more easily visualize the space and its multiple potential uses.
VIEW THE 360° VIRTUAL TOUR
Paramount’s sales team really appreciates the added benefits and capabilities of the Matterport virtual tour platform. Navigation is extremely easy and it is really simple to highlight and prioritize specific points for the customer as they envision how they will use the space for their event. By creating additional points of engagement throughout the customer’s journey, the sales team can help drive awareness, action, and increase conversions. The fact that the virtual venue tour is optimized for both desktop and mobile devices also ensures that customers have unlimited access to revisit the 360 virtual tour as often as they need to.
Even before the pandemic, Paramount had considered the idea of doing a 360 virtual tour of their event space. Sometimes potential customers were located too far away for an on-site visit. Other times, scheduling conflicts created issues. They knew that a virtual tour could be very beneficial. Then, when COVID restrictions were put in place, they decided it was the right time to move forward. While looking into how to create a virtual tour, Paramount Eventspace immediately realized it was more than just setting up a camera and shooting. They discovered that there is a lot more into how 360 tours are created and that not every VR camera set-up offers the same quality.
Paramount Eventspace eventually settled on 360 Tour Toronto after learning about our experience and expertise in using the Matterport system to create immersive digital twins. The precision and detail of virtual tours created with a Matterport camera are unparalleled. Using a 134-megapixel camera with an infrared sensor, we captured the entire Paramount Eventspace in high-quality 4K in addition to state-of-the-art 3D virtual reality walkthroughs and schematic floor plans — all with a measurement accuracy of 99%.
The virtual tour of Paramount Eventspace has been a great marketing tool for the Paramount sales team. They love being able to share the property in detail with potential customers before scheduling an in-person appointment. Not only does this help with staying socially distant during COVID restrictions, it also saves time. Before having the 360 virtual tour, the only way for a customer to experience the property was to schedule an in-person walkthrough. The ability to do a 360 tour without being physically present lets potential guests and event planners envision their events before they even schedule an on-site visit. It also allows them to go back at any time, and from any device, to explore the space in detail including any areas the sales team wants to highlight in the virtual tour. These can include things like room dimensions, audiovisual equipment, seating arrangement options and the general flow of the venue.
One of the most popular Matterport features for both customers and the Paramount sales team alike is the photorealistic 3D floor plan “dollhouse” perspective.This three-dimensional overview allows viewers to peek inside any part of the venue from a bird’s eye perspective. They can then zoom in, rotate, and enter the virtual tour from any floor or room they like.
In the end, the 3D virtual tour takes the potentially stressful task of selecting an event venue and creates a much more fun and enjoyable experience for everyone. It makes the most of everyone’s time, allows the Paramount sales team to respond to inquiries more quickly, and showcases the Paramount Eventspace beautifully.