THE VUE EVENT VENUE
Etobicoke, Ontario | 7,412 sf
VIEW THE 360° VIRTUAL TOUR
The sales team at The Vue knew that offering potential clients a virtual tour would help unlock the full potential of their marketing strategy. However, they were hesitant about the disruption to business. But with 360 Tour Toronto’s guaranteed 48-hour turnaround, downtime for The Vue was minimal. The tour was ready to share within days, giving their sales team a powerful new marketing tool that could immediately be put into action. As practical and convenient as it is engaging, the tour was embedded on The Vue’s website, making collaboration between clients and other stakeholders both seamless and easy.
360 Tour Toronto uses the Matterport spatial data capture system to create all of its VR walk-throughs. By using the industry leader in virtual tour technology, 360 Tour Toronto is able to ensure high quality, true-to-life 3D digital twins of any physical space. Other benefits of using Matterport include the ability to customize tours with information tags, hotspots, and embedded videos.
Not only can virtual visitors get a realistic sense of the look and feel of a space, they can also get the actual dimensions of floors, walls, windows, doors, or any other element of the property including furniture.
The Vue quickly learned that event planners were particularly excited with the ability to take measurements of the space to within one percent accuracy. Not only can virtual visitors get a realistic sense of the look and feel of a space, they can also get the actual dimensions of floors, walls, windows, doors, or any other element of the property including furniture. The sales team at The Vue enjoys showing prospective clients how easy it is to access any space in the venue.
Virtual walk-throughs can be viewed on any browser and on any device. With the simple click of the mouse or touch of a screen, visitors can see and experience the entire venue in great detail. The experience is further enriched by the bird’s eye floor plan view and the always dollhouse view which really helps people visualize the flow of the space. A Matterport tour can now even be viewed in a VR mode which has been optimized for use with Meta Quest (formerly Oculus) to provide the ultimate immersive virtual reality experience.
The addition of a Matterport 360° virtual tour has been a game changer for The Vue, checking off all the boxes for what their potential clients want and need when evaluating event space. Website traffic and lead conversions have both increased and the return on investment has far exceeded the expectations of the sales team. Efficient, user-friendly, and time-saving, the virtual tour of The Vue remains a powerful planning tool for their clients even after an event has been booked.