UNIVERSAL EVENTSPACE
Vaughan, Ontario | 38,887 sf
People crave 3D virtual content. It grabs their attention, pulls at their emotions, and enables them to quickly access a large amount of detailed information. To help Universal Eventspace stand out and reach new audiences, a virtual tour was captured and created with the industry gold-standard Matterport Pro camera and software platform.
The interactive virtual tour of provides a much needed tool to help tell the story of this 85,000 square foot event space managed by the Peter & Pauls Hospitality Group. Working with the sales and marketing team, 360 Tour Toronto focused on providing an impactful and engaging approach for them to interact with their target audience.
VIEW THE 360° VIRTUAL TOUR
Leveraging the tour on their website, Universal Eventspace offers a unique and interactive experience right where people start their event venue search — online and most frequently, on a smartphone. Optimized for both desktop and mobile devices, the it is also easily shared via email and social media.
The VR tour instantly familiarizes potential customers with the location even if they are not able to physically be there. They can picture themselves at the venue and virtually test it out. Additional property details embedded in the tour’s hotspots and the ability to measure elements within 1% accuracy provides additional critical information that they need to make a decision. Even those that have opted for an on-site visit are drawn to the virtual tour, using it as an informative guide before, during and after their visit.
Designed to help the viewer feel more closely connected with the space as well as the brand, the 3D tour tells the story of Universal Eventspace in a way that words and photos never could.
A top priority of the sales team was to generate more interest and increase leads. By adding in-depth, virtual tours into their marketing strategy, Universal reached new audiences and created more leads that immediately drove sales conversions and revenue. Those that viewed the virtual tour were not only more likely to schedule a physical on-site visit to view the event venue, they were also more likely to book the event venue because they were already more interested and invested in the property.
Brand awareness and recognition has been another measurable benefit of the virtual tour. Designed to help the viewer feel more closely connected with the space as well as the brand, the 3D tour tells the story of Universal Eventspace in a way that words and photos never could. Incorporated into their visual storytelling strategy, the VR tour enhances and deepens the connection with the viewer. It provides valuable reference points and serves to inform and educate the viewer as much as it delights and surprises them.
The 3D VR captures and holds the viewer’s attention allowing them time to become personally invested in the experience. Viewers are given the opportunity for independent exploration and interaction with an interactive perspective that is impossible to achieve using static photography and floor plans alone. With the power to ignite a creative spark, the virtual Universal Eventspace venue tour lets viewers see how a space functions before ever setting foot inside.
Investing in a virtual tour has been one of the most impactful decisions they have made from a return-on-investment perspective. High impact, yet simple and easy to view, the tour drives real value from Universal Eventspace’s marketing efforts and adds a dynamic element to their sales communications. Introducing 3D virtual technology into their strategy has increased customer satisfaction and, in turn, customer retention.